Medtronic, Inc. Marketing Plan

Background and Goals Medtronic Inc is the leading medical technology company in the world, controlling more than half of the world’s annual revenue on the heart-pacing market (Anonymous, 2010). Its headquarters are in Minneapolis, Minnesota and it operates in over 120 countries.Advertising We will write a custom essay sample on Medtronic, Inc. Marketing Plan specifically for you for only $16.05 $11/page Learn More In addition, around sixty-six percent of its revenue is generated locally, twenty percent in Europe, ten percent in the pacific Asia and the remaining percentage in the rest of the world. As it expanded, the firm employed Picker International Corporation of White Plains, New York to assist in running the business internationally. The founder of Medtronic Inc was an electrical engineer a profession that boosted his knowledge on specializing in medical devices. He established the company by specializing in pace making which has taken Medtr onic to very high heights (Anonymous, 2010). Medtronic is a manufacturer of diversified and exclusive medical equipment, which are capable of handling any medical complication. It continues to develop better and advanced equipment in order to maintain its top position. Moreover, the firm has recently developed Combo Insulin Pump and Glucose Monitor for Diabetes, which is the best device for managing diabetes in the world. Since Medtronic is a world-class company, it aims at coming up with a marketing plan that will enable it do extensive sales in the whole world. The first step is to identify a country whereby its sales can pick significantly. Medtronic objective To ensure that every person on this earth has an opportunity to live as healthy, innovative, creative, and successful lives as they can. Combo Insulin Pump and Glucose Monitor for Diabetes For a long time, patients with diabetes have been facing acute challenges in treating and managing their insulin levels due to lack of p roper devices. The devices Medtronic made would help the patients but were not as effective.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Diabetic patients would have their live revolve around treating the disease which involved boiling of the syringes, sharpening needles, injecting animal-based insulin formulations, checking on the diet and doing exercise. Maintaining unpredictable glucose levels has been challenging and no single and portable device was available in the market. Patients had to carry a combination of devices for checking glucose levels and injecting insulin (Fowler, 2009). Minneapolis-based medical technology company Medtronic, Inc. has however developed an Insulin Pump and Continuous Glucose Monitoring System which, integrates a glucose meter and an insulin pump with a dose calculator into one device. The device combines an insulin pump with a glucose monitor, facilita tes data interchange between the two and FDA has cleared and approved the product. The device operates day and night and in case glucose levels gets dangerously low or high, it sounds or vibrates an alarm thus giving the patients confidence of leading a healthy life (Dave, 2010). The device is meant to enable people to manage their diabetes more conveniently and give them confidence of day to day healthy living. This is because the patient is aware of what is exactly happening in his body instead of doing guesswork with only a couple of finger sticks. The new device is around as three times as effective as standard therapy (David, 2010). The integrated device can be used in hospitals, clinical and medical research laboratories, blood and plasma collection centers, rehabilitation centers, nursing homes, doctors’ offices and by patients at home under physician supervision. Medtronic, Inc. Marketing Plan Having come up with a diabetic device that will ease the daily lives of the patients, Medtronic, Inc has a full opportunity in the USA and outside the country. Apart from the local market, which assures Medtronic more than sixty percent of its annual revenue, the best foreign country for Medtronic to establish extensive market for its new device would be the United Kingdom.Advertising We will write a custom essay sample on Medtronic, Inc. Marketing Plan specifically for you for only $16.05 $11/page Learn More United Kingdom is located in Europe and Statistics show that the second best market for Medtronic, Inc devices lies in Europe. This is because sixty-six percent of Medtronic’s annual revenue is generated locally and the next twenty percent is generated from Europe. Coupled with the fact that UK is ranked position three in the list of obese population, then it will be a potential market for Combo Insulin Pump and Glucose Monitor (Anonymous, 2010). Let us compare the UK and the US market with some potential markets i n the world.    Country Comparison      Mexico The level of poverty in Mexico does not allow it to make a good market for Medtronic diabetic devices. The US-Mexico borders mark the highest population with diabetes in Mexico. By 1997, diabetes was the leading cause of death among the Mexican community at the border whereby the mortality rate was 50% higher than the rest of the country. However, the living environment in Mexico makes it hard for the population to obtain medical attention. This is characterized by rapidly growing population, poor infrastructure, high uninformed and armed patrols instilling fear to the people, over concentration by the government on control of drug cartels, which sums up to poverty (Zazworsky Gaubeca, 2005).      Slovakia Slovakia can make a good market for the diabetes devices manufactured by Medtronics, Inc since it is located in one of the companies’ best market. It also has a large population suffering from diabet es thus the demand can be high. However, the population is slightly lower than that of the UK making UK a better market.      Greece Greece is ranked position five in percentage of people suffering from obesity. It has a potential market for obesity devices due to the high population suffering from the disease but the biggest challenge is the public administration system. This problem has been outstanding for a long time and has adverse effects on health care system. There is no tradition of preparing public health reports and this may hinder effective marketing of Combo Insulin Pump and Glucose Monitor in the country (Ritsatakis, WHO Maka, 2009, pg 106). Marketing Plan Budget Proposal We have met with our accounting department and have been the approval of budgeting 2.5 million dollars towards this new plan. Our advertising and research teams have come up with a time limit of one year to implement all of the areas we will communicate this to our distributors and to t he customers. The budget is mainly meant to create awareness of the new product in the market through advertisement. Due to the availability of technology and the benefits of globalization, advertisement will be done through Billboards, Online, Newspaper, website, Brochures, CD’s, Trade Shows, and Conventions Events Money Budget Newspaper costs ($1,200,000) Trade Shows/Conventions/Events ($250,000) Direct e-mail costs ($250,000) Brochures/CD’s ($300,000) Billboards ($450,000) Hidden Costs ($100,000) Time budget January through April- Begin sending literature and doing extensive advertisement in the United Kingdom along with a calendar of events for upcoming trade shows, events and conventions. May- Largest trade show will be set up for both presentations and workshops in the US. All distributors and any team leaders that can will be available.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More June- The trade fair will now take place in UK July through September- Extensive marketing in the UK October through December- Constant monitoring by departments will also be done. Final Evaluation At the end of six months, we will evaluate how well our plan is doing by looking at sales and expenditures. At this time, we will also look at how smoothly the shipping is being done and how effective the shows are. We will also have our team leaders meet with the distributors at a gathered meeting evaluate how sales are moving. SWOT analysis Strength- The new device has combined all the important aspects in to one unit making it portable and suitable to the patients. Weakness- It can be hard to convince people to drop their old ways of managing diabetes and apply the new device Opportunity- The rates of diabetes population in the world is very high thus there is a ready market for the new device Threats – New culture, shipping to a new country, makes product known and used. Maki ng sure, we communicate the product to a new country in a way that will make it desirable. Conclusion After doing enough evaluation and reconnaissance, we have decided to begin our marketing in the UK since due to the bigger market and few marketing challenges. UK has been a good market for the rest of our products and it will probably be for the new diabetic product. By the end of the year, we will have established the product at home, in the UK and we will be ready to venture the rest of the world. However, the local market remains the leading consumer since the local people have more confidence with Medtronic and competition is not as high as in foreign countries. References Anonymous. (2010). Medtronic, Inc. – Company Profile, Information, Business Description, History, Background Information on Medtronic, Inc. Web. Dave, G. (2010). FDA Approves World’s First Combo Insulin Pump And Glucose Monitor For Diabetes; Device Alerts Users When Glucose Gets Too High Or Low. Web. David, O. (2010). Medtronic Device Beats Finger Stick in Diabetes Study. Web. Fowler, M. (2009). Diabetes Devices. Web. Ritsatakis, A., WHO Maka, P. (2009). Gaining Health. Copenhagen: WHO Regional Office Europe. Web. Zazworsky, D. Gaubeca, V. (2005). Handbook of diabetes management. Moscow: Birkhà ¤user. Web. This essay on Medtronic, Inc. Marketing Plan was written and submitted by user Asia Lott to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Aquaculture essays

Aquaculture essays Aquaculture is the way of the future. As ocean organisms numbers are decreasing rapidly due to the mouthes of humans and the population of humans is rising dromatically there is only one soulotion that is aquaculture. The purpose of this report is to explain the outlines of team multistrand science growing facility. Barramundi are protoandrous hermaphrodites which in English states that they start life as males, reaching maturity at around 3 to 4 years of age and later change SEX and become chicks, usually at around age 5 they live best in water temperatures at 26-30 degrees. Small fish are almost exclusively male with the percentage of females increasing with overall length. Farming Barramundi succesfully require certain environment temperatures and conditions which are  ¡V X Established Hatchery Techniques- Barramundi produce from 30-40 million eggs in a large female so spawining techniques would be induced either with or without hormones. X Ability to be held in captivity at high densities- Barramundi can be kept in very high numbers so long as they are around the same size for they are canabulistic. X Rapid and uniform growth- Barramundi are capable of becoming pan size (35cm) in twelve months. X Ammendable to artificial feeding- Barramundi accept pelletted feeds. X Effiecient food conversion ratio- feeding them enough to put on wieght and not waste the food in the water. X Non Cannibalistic- Barramundi will eat each other when they get the chance if it ¡s a smaller fish so they must kept with the same size roughly. X Disease Resistant- Barrundis must be kept in an adequete environment so they may not tire and contract diseases. X High Meat Recovery- Barramundi have a fairly high meat recovery rate roughly around 40%. But that is on a large scale production compared to our school setup of two tanks with fourteen fish in it. Our te ...

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The Curse (1988) Research Paper Example | Topics and Well Written Essays - 500 words

The Curse (1988) - Research Paper Example Through his narration, the author has tried to make use of the words, actions as well as thoughts of Mitchell Hayes that would occur to the man as he went about living the due course of his lifestyle. His family and friends, as well as the police try to tell him that he had done enough, however, he began questioning his own decisions and feels guilt and resentment at himself for not having been able to do ‘more’. Hayes says, â€Å"I should have stopped it. I think I could have stopped it.† (Dubus, Andre) The author has tried to express how every human being tries his best to always do more than what he can, and when he is not able to do so, he blames himself for it and regrets his decisions later. However, this is a futile exercise because every man has a choice to make and those choices affect his entire life and the course that it takes. No choices can be made later or gone back upon, and thus Hayes takes a long time to understand the very concept of not regrett ing whatever one does in their life. As the rape comes to an end and the bikers leave the scene, Hayes slowly walks towards the girl and sits down next to her.

Communication Exersise Formal Report Essay Example for Free

Communication Exersise Formal Report Essay By Business Consultant Executive summary: Mirror Image needs an overhaul in communication between management and workers. After collecting information collected through the CEO and a resent staff survey, it is apparent that certain things are restricting good communication. With the help of great pre-existing research this report identifies several major issues. Distrust of management has led to limited communication, as the workers feel this protects them. I suggest this course of action: 1. Create a transparent workplace and reassure staff about future redundancies. 2. Invest in communication courses for managers that deal with open conversation. 3. Actively encourage ‘two way’ communication between managers and workers. 4. Promote team leaders (foremen) that communicate well. This report was commissioned by the CEO and will help identify the communication problems at Mirror Image, particularly between factory workers and managers. Firstly the report will bring together relevant information on the subject, secondly identify the problems with provided information and lastly it will suggest some causes of action to help improve communications at IM. 2.0 Analysis of communication: 2.1 Literature review: Communication Managers need more than technical skills, communication is a leaders main channel for inspiration and engagement, whilst helping avoid serious problems. Communication classes for management have been proven effective by large pharmaceutical company AstraZeneca, large amounts of evidence suggest educating managers about communication is very beneficial (Walters Norton 2007). Communication classes for management can be tailored to address concerns. It’s usually hard to identifying issues resulting in poor communication. Luckily there is a wealth of information on the subject. Newberry Conrad (2010) delivered a journal dedicated to improving communication skills in the workplace. Relevance established, the authors list twenty four key communication guidelines to aim for. Relevant key ideas: * Initiate open Discussion(Organizational communication) * Create information networks â€Å" * Provide feedback â€Å" * Building trust(Interpersonal, involve positive verbal/non-verbal communication) Trust is gained by a manager, when subordinates have certainty about events. Certainty gained from open discussion, where both parties have a say. Trust leads to increased productivity (Bach, 2006). â€Å"The best disinfectant is sunshine (Allen, 2012)† Power Bases Gupta and Sharma (2008) believe Power bases play a pivotal role in worker compliance. They make a distinction between harsh power bases (HPB) and soft power bases (SPB). They conclude that SPB are more effective in conjunction with quality communication then HPB. The SPB categories are expert, referent, information and dependence legitimacy. The HPB categories are coercion, reward, position legitimacy (French Raven 1959). Silence The theory ‘the spiral of silence’ by Noelle-Neumann (1974) talks about how in groups, individuals will not raise comments or arguments, when they feel their views aren’t shared by the other members. The idea is important when considering employee involvement in the decision making process. Silence also occurs when there are trust issues. If someone believes what they say will be used against them, they will remain silent. Comment made by UK charity ‘Public Concerns at Work’, in a UK newspaper: The knowledge that there is a culture of silence in the workplace both encourages and shields the corrupt and dishonest (stern, 2008). In this instance the negligence of management was extreme. However silence can still facilitate negligence in management, no matter the severity. Therefore, silence in its adolescence is bad, if left untreated it could turn into something much worse. When participants in an organization discuss issues at meetings, certain points should be taken into account. Levasseur (1995) provides ten points, the relevant ones are: 2. Agree on a shared purpose. 4. Record ideas, issues and agreements. 6. Manage tasks and teamwork simultaneously. 7. Answer 4 key questions about every agenda topic. 8. Decide on next steps as a group. This list highlights the fact that communication is a ‘two way street’. Silence occurs in Organisations when these recommendations are not met. 2.2 Staff survey: (full results can be found in the appendix) The staff survey highlighted serious problems, with MI’s factory workers. The majority of workers gave a negative response to nearly every question. The workers seem to be more aware of the issues then the managers. The survey provided an anonymous outlet for factory workers where there previously wasn’t one. The survey should therefore be regarded as an accurate representation of worker/manager views. However some questions contain results that suggest ‘attribution errors’. Attribution errors effect perceptions of positive or negative situations, and whether it’s internalised or externalised (Philip, 1985), evidence will not be taken from these afflicted questions. Figure [ 1 ]~ 60% of workers believe they are insufficiently educated on their job role. Workers don’t receive enough instruction about their specific role in the company. This leads to enormous inefficiencies, as workers are left to pick up the pieces. Figure 2 ~60% of workers do not have confidence in management. The lanes of communication needed are not there. A workplace without trust is inefficient. Figure [ 3 ] ~80% of workers are prevented from voicing their concerns. Workers are scared that what they say will be viewed favourably. They are also worried about getting fired. They are already inherently disadvantaged, because their only form of vertical communication is ‘logical persuasion’. Figure 4 A lot of managers don’t involve workers. Decisions are probably made without them knowing. The workers probable feel helpless. Figure 5 All managers consider themselves approachable. Question three was the most unanimous result from the entire survey. This suggests managers don’t openly discourage communication. They most discourage communication other ways. They are in positions of power, making them more accountable then individual workers. 2.3 Case Study: Mirror Image shows a general lack of communication between management and their respective subordinates, brought about by distrust and fear. Management is distrusted because the workers fear clear communication will ultimately leave them jobless. Fear keeps what little interpersonal communication they have focused on safe subjects, like the ‘Rugby world cup’. Fear is a powerful tool used by harsher power bases. Managers at MI resort to harsh power bases because they come with the job (legitimate and coercive bases). Softer more progressive bases require reform and effort. The need for softer bases is evident in the formation of several factory leaders. One mentioned was ‘Rick’ who became a ‘go between’ for workers. Workers like Rick display reverent power that managers and the foreman lack. This is an obvious inefficiency. Effectively doubling the time spent communicating. The ‘spiral of silence’ impacts employees, because their ideas are not considered my management. Previously efforts in communication where hampered by an uninterested CEO. Relying on memo boards is extremely impersonal and should only be used for functional information. This lack of effective communication set a low standard for workers and managers, this caused the distrust between them. Managers didn’t involve workers and don’t ask for their opinions, while workers used inefficient mediums of exchange. The loss in productivity isn’t easy to quantify, however managers being disinterested in workers activities may further decrease productivity (Mayo, 1930). 3.0 Conclusion: MI has significant issues between factory workers and management. Brought about by lacklustre communication, the issues were mostly caused by distrust. When analysing the workers survey it was obvious that they sore serious problems with the way MI was run. NOT FINISHED 4.0 Recommendation: These recommendations will help managers and workers communicate more efficiently, remembering as CEO you should lead by example. Transparency should be deployed in every facet of the organisation, to tackle the large trust issues hampering communication. Start by reassuring staff that jobs will not be going under your leadership, making shore you don’t promise something you can’t keep. Try having reviewable performance evaluation  systems. If transparency is achieved certainty will result, certainty in time will bring a trusting workforce. Use communication classes to teach the basics, from subtle nonverbal communication to lifting the level of communication entirely (extensive list provided in index). Include shifting manager’s power bases from harsh to soft. Only bother teaching the managers as it will cost less, while achieving more. Managers should be encouraged to show an interest in the workers and the work they are doing. Managers should encourage ‘two way’ communication, make them answer employee questions fully. If they are not receiving questions have them rhetorically answer some of their own. Enforce these measures by increasing the transparency down the chain of command. Ask for updates on progress regularly. Removing the memo board is a good idea, in favour of orders being communicated down the chain of command, to ensure ‘two way’ communication. Only process information should be distributed through other mediums. Goals should be produced by both the workers and managers. This should reduce some of the ‘spiral of silence’ effects. Finally the team leaders (foremen) have proven to be a bottle neck in communication. Seek to promote workers who display natural ability to communicate. For example ‘Rick’ the employee mentioned by you would be a fine candidate. These leaders will hopefully bridge the gap between workers and management. 5.0 List of references: 1. Allen, Christopher J,D.V.M., J.D. 2012, 4 Ways to Provide Transparency in the Workplace, DVM, vol. 43, no. 10, pp. 54-55. 2. Bach, P. 2006, Workplace trust hard to gain, but consistency, transparency key, Washington, United States, Washington.(ProQuestID- 463161676) 3. Daniel A. Wren, Arthur G. Bedeian, John D. Breeze, (2002) The foundations of Henri Fayol’s administrative theory, Management Decision, Vol. 40 Iss: 9, pp.906 918 state: It was not until the Storr’s translation that Fayol’s (1949) 4. French, J. R. and B. Raven (1959). The bases of social power. Studies in social power 150: 167 5. Gupta, B. Sharma, N.K. 2008, Compliance with Bases of Power and Subordinates Perception of Superiors: Moderating Effect of Quality of Interaction, Singapore Management Review, vol. 30, no. 1, pp. 1-24. (ProQuestID-226850816) 6. Levasseur, R.E. 1995, Breaking the silence, Successful Meetings, vol. 44, no. 13, pp. 61-61.(ProQuestID-206037363) 7. Mayo, Elton (1930). Hawthorne and the Western Electric Company. The Social Problems of an Industrial Civilisation. Routledge. 8. Newberry, R. Conrad, D. 2010, Identification of Outcome Based Business Communication Skills, Allied Academies International Conference.Academy of Organizational Culture, Communications and Conflict.Proceedings, vol. 15, no. 2, pp. 28-32.(ProQuestID- 807539416) 9. Noelle-Neumann, E.(1974) â€Å"The spiral of silence†: A theory of public opinion. Journal of Communication, 24, 43-3 10. Philip E. Tetlock. Sept 1985, â€Å"Accountability: A Social Check on the Fundamental Attribution Error†, Social Psychology Quarterly, Vol. 48, No. 3, pp. 227-236 11. Stern, S. Sept 9 2008, Pssst . . . get smart and wipe out whistleblowing, The Financial Times, United Kingdom 12. Walters, D. Norton, D. 2007, Leadership communication the AstraZeneca way, Strategic Communication Management, vol. 12, no. 1, pp. 16-19. (ProQuestID-203 573719) | | 6.0 Appendix: 6.1 Question from Survey: Factory Worker Questions 1. I have a clear idea about my job role. 2. I am satisfied with the performance evaluation system. 3. Sometime I’m given tasks without the required resources (including time and knowledge) to complete them. (possible attribution error) 4. I have confidence in the intentions of the top management team 5. I feel comfortable voicing my concerns to senior managers. 6. I have a voice in the organizational decision making process. 7. I trust the people with which I work 8. I am treated fairly at work 9. I am satisfied with my work. 10. I feel committed to this organisation Management Questions 1. I try to seek employees’ input when making decisions. 2. I tend to closely supervise my subordinates. 3. I consider myself an approachable manager(possible attribution error) 4. I tend to customize my communication with employees to fit specific situations 5. I consider my workplace as rather political 6. I am satisfied with my work. 7. I feel committed to this organisation 6.2 Results from Survey: | Workers n=100| | | | | | | | | | | | | | | | | q1| q2| q3| q4| q5| q6| q7| q8| q9| q10| Completely Disagree| 20| 15| 10| 35| 60| 72| 36| 23| 0| 5| Mostly Disagree| 40| 45| 15| 25| 20| 24| 25| 32| 19| 55| Neither| 20| 20| 10| 25| 10| 4| 30| 28| 52| 25| Mostly Agree| 10| 20| 40| 15| 10| 0| 9| 7| 23| 10| Completely Agree| 10| 0| 25| 0| 0| 0| 0| 10| 6| 5| | | | Managers n=20| | | | | | | | | q1| q2| q3| q4| q5| q6| q7| | Completely Disagree| 2| 0| 0| 3| 1| 0| 0| | Mostly Disagree| 7| 2| 0| 5| 2| 2| 3| | Neither| 10| 3| 0| 4| 3| 3| 3| | Mostly Agree| 1| 4| 0| 3| 5| 5| 5| | Completly Agree| 0| 11| 20| 5| 9| 10| 9| | 6.3Newberry Conrad (2010) extensive list of valuable communication skills â€Å"Organizational Communication Skills 1. Initiating open discussion the ability to create the act of discussion and dialogue exploring opposition by individuals who advocate their positions and convince others to adopt those positions through logic, argument, or debate 2. Resolving conflict the ability to employ a range of processes aimed at alleviating or eliminating sources of conflict through processes including negotiation, mediation, and diplomacy 3. Creating information networks the ability to design and institute formal or informal systems for managing the flow of information and providing person-to-person relationships through which information flows 4. Teaching important skills the ability to provide skill remediation to employees in areas such as job performance, technical competency, interpersonal  communication, and problem solving 5. Using information technology the ability to employ equipment (usually computers) that enables managers and staff to access ongoing and relevant company information including reports, planning data, and employee and customer feedback 6. Providing performance feedback the ability to assess employee performance and provide performance feedback as a review of the performance of employees, which helps to set targets for future performance targets 7. Negotiating the ability to produce an agreement upon courses of action, to bargain for individual or collective advantage, or to craft outcomes to satisfy various interests. 8. Writing business correspondence the ability to produce written communication used in business including letters, memos, bulletins, and reports 9. Making convincing presentations the ability to provide informal or formal talks delivered to decision making groups to convey information or make a point Leadership Communication Skills 1. Arousing enthusiasm the ability to inspire a whole-hearted devotion to an ideal cause, study or pursuit, or merely being visibly excited about what ones doing 2. Being a change catalyst the ability to initiate change through provision of information to employees that will convince them of why a change is necessary and will compel them to embrace it 3. Creating group synergy the ability to compel organizational members to interact and produce a joint effect that is greater than the sum of the members acting alone 4. Building team bonds the ability to establish team cohesiveness, which is the extent to which members stick together and remain united in the pursuit of a common goal 5. Expressing encouragement the ability to provide support and confidence raising or increasing ones self-esteem and confidence to make choices and decisions 6. Providing motivation the ability to move a person or group toward desired goals by increasing their willingness to exert effort and energy to achieve the goals 7. Being persuasive the ability to guide people toward the adoption of an idea, attitude, or action by rational, and logical means relying on appeals rather than coercion 8. Building optimism the ability to create a disposition or tendency to look on the more favorable side of events or conditions and to expect the most favorable outcome despite obstacles and setbacks Interpersonal Communication Skills 1. Active listening the ability to employ an intrapersonal and interactive process to actively focus on, interpret, and respond verbally and nonverbally to messages 2. Building rapport the ability to create a harmonious relationship, bond, or kinship based on mutual respect, friendship, camaraderie, or emotional ties making someone feel comfortable and accepted 3. Demonstrating emotion self control the ability to display balanced moods through retaining, mastering, and dominating ones reactions provoked by pleasant or unpleasant emotion 4. Building trust the ability to construct the reciprocal faith in others intentions and behavior through a shared belief that you can depend on each other to achieve a common purpose 5. Relating to people of diverse backgrounds the ability to recognize and respect differences in people and communicate appropriately in verbal and nonverbal exchanges 6. Demonstrating respect the ability to show esteem for or a sense of the worth or excellence of a person, a personal quality or ability, or something considered as a manifestation of a personal quality or ability 7. Building relationships the ability to establish a relatively long-term association between two or more people based on liking, trust, and respect creating regular business interactions, interdependence, or some other type of social commitment (Newberry Conrad 2010)†

The Second Shift-Women in Society Essay -- Feminism Feminist Equality

The Second Shift-Women in Society Women have pushed forward in the struggle for equality. Today women are staples in the professional world. More women are attending college than men as proved in recent studies. Women have outnumbered men on college campuses since 1979, and on graduate school campuses since 1984. More American women than men have received bachelor's degrees every year since 1982. Even here on Haverford's campus, the Admissions Office received more applications from women for early decision candidacy than men for the eighth straight year. The wage gap is slowly decreasing and the fight for proper day care services along with insurance coverage for birth control pills are passionate issues for women across America. From the outside, it seems we have come along way. But step closer. Stop looking at the fights we have won and are continuing to fight as measures of our success. Look deeper. Look into the every day life of a working woman today in the United States. What you will find there tells a very di fferent story of a woman's world today. In 2002 the journal "Sex Roles: A Journal of Research" published a study on women and their roles in the family. The study found that "Seven out of ten married parents believe child care should be shared equally, but two-thirds of the moms said they mainly cared for children....[additionally] women continue to spend about three to seven times as many hours as men on cleaning and laundry tasks." This information does not cease with this study alone. The New York Times recently published an article which also explored the inner workings of an American family. The article quotes its own study: "The average working woman also gets about an hour's less sleep each night than ... ... established in the social construct of a more progressive society will our government legislate more feminist understandings of issues such as maternity leave and daycare. Women who are able to answer the question of womanhood in the privacy of their own self will spread this idea to her household. Eventually the private household will become a model for the public sector and eventually, the gradual process of redefining a woman's role will affect the means we organize our own society: laws and legislation. Women must embody the change before society achieves it. Sources Cited: 1)U.S. Dept of Education 2) "Striking a balance between mom and dad. Women are overloaded at home so how can couples better achieve the equality they say they want?" The Seattle Times 8 May 2004 3) "Survey Confirms It: Women Outjuggle Men" The New York Times Sept. 15, 2004

Crimes in Delhi and Mumbai Essay

English perspective The English purpose was to ensure that Scotland would not choose a monarch different from the one on the English throne. The two countries had shared a king for much of the previous century, but the English were concerned that an independent Scotland with a different king, even if he were a Protestant, might make alliances against England. The English succession was provided for by the English Act of Settlement 1701, which ensured that the monarch of England would be a Protestant member of the House of Hanover. Until the Union of Parliaments, the Scots could choose their own successor to Queen Anne: the Scottish Act of Security 1704 explicitly required a choice different from the English monarch. Irish perspective Ireland, the third of the â€Å"sister kingdoms†, was not included in the union. It remained a separate kingdom and indeed was legally subordinate to Great Britain until 1784. Ireland’s benefits from the Union of 1707 were few. Its preferential status in trade with England now extended to Scotland. However, Ireland was left unequal and unrepresented in the Parliament of Great Britain. In July 1707 each House of the Parliament of Ireland passed a congratulatory address to Queen Anne, praying that â€Å"May God put it in your royal heart to add greater strength and lustre to your crown, by a still more comprehensive Union†.[24] The British government did not respond to the invitation and an equal union between Great Britain and Ireland was out of consideration until the 1790s. The union with Ireland finally came about on 1 January 1801.

The Importance of Understanding Diversity in a Business Setting

The Importance of Understanding Diversity in a Business Setting â€Å"Diversity is defined as real or perceived differences among people in race, ethnicity, sex, age, physical and mental ability, sexual orientation, religion, work and family status, weight and appearance, and other identity-based attributes that affect their interactions and relationships (Bell, 2012, p. 5)†. The work force of today is more diverse than ever, and the marketplace progressively more global.By 2010 the number of women in the U. S. labor force increased by almost 10 million, a growth rate almost one-third higher than that of men. The success of a workplace depends on a manger’s ability to promote a work environment that is inclusive to every person, and that allows every employee to reach his or her full potential (Gaines & Wilson, 2005). Benefits of a Diverse Workforce According to Bell (2012) there is a lot to be gained from a diverse workforce.Having employees’ who are from variou s backgrounds can improve the company’s marketing ability by being able to develop products that meet the needs and appeal to a more diverse population. By creating a reputation that values all types of employees can lead to better customer loyalty. Research has shown that groups of people with varying backgrounds bring differences that result in greater creativity and problem-solving abilities. These groups have also displayed more cooperative behaviors on group tasks.The benefits to having a diverse work force are many. Having a work environment centered on creating a comfortable and productive atmosphere requires management’s ability to understand that there are differences but that it is important to bridge these gaps and promote working together as a team. Managing a Diverse Workforce It is important as a manager to acknowledge differences, and promote diversity. Successful managers avoid using stereotypes, and generalities when communicating.Managers need to pay attention and respect people’s  values and beliefs. They should establish relationships with their employees’, and remember that each person has different talents and strengths. They can learn what works to motivate and reward each employee. Employees’ need continued support in working to their potential by having management provide ongoing opportunities for learning and development (Gaines & Wilson, 2005). Educating and offering classes on cultural diversity is a good way for employees to learn about how to interact and work productively with a diverse workforce.Left Handed in a Right Handed World Being left handed the ball sock experiment was interesting. I found that I have adapted in a lot of ways by becoming more ambidextrous. The most challenging part of the experiment was not having the use of both hands. I could not write legibly at all with my right hand, and I found when flipping through a magazine with my right hand I preferred to flip the â€Å"no rmal† way front to back. When I usually flip through a magazine using my left hand I prefer flipping from the back to front.It did give me an appreciation for the challenges faced by those who do not fit into what the society sees as normal. I felt I had a disability and it was challenging to do my normal everyday tasks, plus I got some strange looks from my family. I also learned that it is possible to adapt to new situations. Being a lefty my whole life I have been viewed as different from what is considered normal. Sure I can only use extremely sharp scissors to cut paper, and I can barely use a knife to cut my food but I have never looked at this as a negative thing, I have always felt it makes me special and unique.ConclusionIn closing a diverse workforce is quickly becoming what is normal for today. We must start becoming more aware and understanding of individuals who are not exactly like us. Management must adapt to these changes by realizing that there are many positi ve benefits to having a diverse work force and treat every employee as an individual with different strengths and talents. In order to successfully work in today’s business world we all must be open minded and willing to accept our differences and develop an appreciation for a more diverse population.

Free Essays on Goblin Market

alone. Its subject matter is up front and will be outlined first in the paper. However, the second story is deeper and must be read analytically using the physical objects and characters as symbols for religious imagery and theme. In the first stanza the reader encounters the goblin’s cry, â€Å"Come buy our orchard fruits,/ come buy, come buy†¦Ã¢â‚¬  First of all, the reader must ask: â€Å"who are these goblins?†, â€Å"what is the cost to buy their fruits?† and â€Å"what fruits are they selling?†. Within the next stanza the reader meets Laura and Lizzie, two sisters wandering around in the evening watching goblin men. To be more precise, Laura is watching the goblins and Lizzie is hiding from them. These two young women are the main characters throughout Rossetti’s poem. The goblin men have fruit to sell and Laura is in a buying mood, Lizzie however gets scared and runs home. Laura lingers and buys the succulent fruit from the goblin men. The price for the precious fruit was nothing but a golden lock of hair. Laura went home and promised to bring fruit for Lizzie the next night. However, when the following nights came and went, Laura could not hear the cr ies of the goblin men. Her health was waning and when she co! uld hold on to life no longer, Lizzie went to the goblins to buy their forbidden fruit for Laura. After Lizzie bought the fruit and refused to eat it with the goblin men they taunted her and pressured her, pressed the fruit to her lips and let the juices drip onto ... Free Essays on Goblin Market Free Essays on Goblin Market Nearly all of the objects and characters in Christina Rosssetti’s poem â€Å"Goblin Market† are symbolic of theories or ideas from the Christian religion. Through careful analysis of the poem, religious symbols become clear and can be seen by any wary reader. In fact, the symbolism in this poem is so abundant that there appears to be two stories within the framework of one poem. The first story in the poem is one that is read by the words alone. Its subject matter is up front and will be outlined first in the paper. However, the second story is deeper and must be read analytically using the physical objects and characters as symbols for religious imagery and theme. In the first stanza the reader encounters the goblin’s cry, â€Å"Come buy our orchard fruits,/ come buy, come buy†¦Ã¢â‚¬  First of all, the reader must ask: â€Å"who are these goblins?†, â€Å"what is the cost to buy their fruits?† and â€Å"what fruits are they selling?†. Within the next stanza the reader meets Laura and Lizzie, two sisters wandering around in the evening watching goblin men. To be more precise, Laura is watching the goblins and Lizzie is hiding from them. These two young women are the main characters throughout Rossetti’s poem. The goblin men have fruit to sell and Laura is in a buying mood, Lizzie however gets scared and runs home. Laura lingers and buys the succulent fruit from the goblin men. The price for the precious fruit was nothing but a golden lock of hair. Laura went home and promised to bring fruit for Lizzie the next night. However, when the following nights came and went, Laura could not hear the cr ies of the goblin men. Her health was waning and when she co! uld hold on to life no longer, Lizzie went to the goblins to buy their forbidden fruit for Laura. After Lizzie bought the fruit and refused to eat it with the goblin men they taunted her and pressured her, pressed the fruit to her lips and let the juices drip onto ... Free Essays on Goblin Market Reader Response on â€Å"The Poor Singing Dame† By: Mary Robinson I choose the poem, â€Å"The Poor Singing Dame† because I saw the revelance it has in today society. We have citizens who are still being controlled by our rich society. In fact, we still believe in hero’s that steal from the rich and give to the poor. Also, being a woman I can relate to the relationship between the man’s jealouse of happy woman. I like the poem because it’s interesting to know that in our complex world we still have simple problems like they did in the early 1800’s. The morale of the story is, what goes around comes around in other words karma. In the poem, it is the hauting of nature and his conscience that gets the jealouse Lord back and eventually leads to his demise. The story line also represents to me a rich Lords jealousy of a peasant woman’s happiness. It makes me notice the idea that this world is not a woman’s world. It seems for as long as men and women have existed there has always been a higher power bestowed in men. To me, I think that I get the idea of men having this special power because a woman worte this poem.Overall I enjoyed the poem. It definently opened my eyes to the way that life really is....

Bio 135 Anatomy and Physiology

Simple Diffusion 1. The following refer to Activity 1: Simulating Dialysis (Simple Diffusion). Which solute(s) were able to pass through the 20 MWCO membrane? None According to your results, which solute had the highest molecular weight? Albumin Which solute displayed the highest rate of diffusion through the 200 MWCO membrane? NACI_ Using the data from Chart 1, explain the relationship between the rate of diffusion and the size of the solute. The smaller the solute particle, the greater the rate of diffusion. Facilitated Diffusion 2. The following refer to Activity 2: Simulating Facilitated Diffusion. Did any of the substances travel against their concentration gradient? Explain why or why not. No – In facilitated diffusion, substances can only move down their concentration gradient. Using your results from Chart 2, what was the fastest rate of facilitated diffusion recorded? 0. 0038 . Describe the conditions that were used to achieve this rate. 8mm glucose with 900 glucose carrier proteins. Name two ways to increase the rate of glucose transport. Increase amount of glucose solute and increase number of glucose carrier membrane. Did NaCl affect glucose transport? No Did NaCl require a transport protein for diffusion? Why or why not? No because if its small size it can diffuse without a transport protein. Osmotic Pressure 3. The following refer to Activity 3: Simulating Osmotic Pressure. For NaCl, which MWCO membrane(s) provided for the net movement of water without movement of NaCl? 20 Explain how you determined this. (Hint: Correlate your results to the data in Chart 3. ) Osmotic pressure building up because of non-diffusable NACI in the solute causes water to diffuse its concentration gradient. For glucose, which MWCO membrane(s) provided for the net movement of glucose without net movement of water? 00 Explain how you determined this. No buildup of osmotic pressure shows glucose is able to diffuse down its concentration gradient. Is osmotic pressure generated if solutes diffuse freely? No Explain how the solute concentration affects osmotic pressure. The higher the solute concentration, the higher the osmotic pressure. Filtration 4. The following refer to Activity 4: Simulating Filtration. Usi ng your results in Chart 4, which MWCO membrane had the greatest filtration rate? 200 Explain the relationship between pore size and filtration rate. The larger the pore size – the greater the filteration rate. Which solute did not appear in the filtrate using any of the membranes? Powdered charcoal What is your prediction of the molecular weight of glucose compared to the other solutes in the solution? Greater weight. What happened when you increased the driving pressure? The filteration rate is increased. Explain why fluid flows from the capillaries of the kidneys into the kidney tubules. Because the pressure in the capillaries is higher than that of the kidney tubules. How do you think a decrease in blood pressure would affect filtration in the kidneys? Lower pressure would result in slower filtration rate. . The following refer to Activity 5: Simulating Active Transport. With 1 mMATP added to the cell interior (left beaker) and the extracellular space (right beaker), was all of the Na_ moved into the extracellular space? Why or why not? No, ATP was depleted in 3min. Describe the effect of decreasing the number of sodium-potassium pumps. Rate of active transport decreases. Describe how y ou were able to show that the movement of sodium was due to active transport. Sodium moved from left beaker to right beaker against its concentration gradient in active transport but not in diffusion.

History of Environmental Education and Environmental Policies Essay

History of Environmental Education and Environmental Policies - Essay Example Today, an Environmental Education includes not only the technical impact that technology has presented, but also the responsibility that industry and individuals have in their approach to maintaining a sustainable geography that is productive as well as healthy. Modern attitudes towards an Environmental Education have been the result of an evolution in thinking towards the environment that has spanned the last two and a half centuries. Environmental Education traces its roots back to 1762 and the publication of Emile, a novel on educational philosophy that argued that education should focus on the environment (McRea). Wilbur Jackman's 1891 publication of Nature Study for the Common School initiated the Nature Study Movement that was pioneered by the American Nature Study Society headed by the naturalist Liberty Hyde Bailey (McRea). A greater environmental awareness was fostered in the United States by the Romantic Nature Movement and the Progressive Education Movement led by John Dewey (Haskin). In essence, "Environmental education did not spring forth fully formed from any one discipline, but rather as a product of a co-evolutionary process within science, public awareness of environmental issues, and educational ideas" (Haskin). The Dust Bowl of the 1930s was accompanied by an even greater awareness of our environment and the need for conservation and sustainability. The movement towards toda... Movement was spearheaded by Aldo Leopold, a Wisconsin educator that advocated an "an approach to science that merged environmental thinking, science and life practice" (Haskin). This thinking led to the first college degree in conservation at the University of Wisconsin-Stevens Point in 1946 and the coining of the phrase 'environmental education' by Thomas Pritchard, Deputy Directory of the Nature Conservancy, at a meeting of the International Union for the Conservation of Nature in Paris in 1948 (McRea). The next decade would see a greater public awareness of nature and the natural surroundings and a call for increased sensitivity and responsibility in our actions that affect our world's environment. These attitudes were brought into greater focus by the 1962 publication of Rachel Carson's Silent Spring, a critical review of the devastating effects that man and technology can have on the environment (Haskin). The modern environmental movement had been born and the first Earth Day in 1970 can be considered the birth of the modern national policies on Environmental Education, as well as environmental law and policy. Since the 1970s, environmental education has been addressed in the US and around the world based on a few basic principles. 1977 marked the world's first intergovernmental conference on environmental education held at Tbilisi, in the former Soviet republic of Georgia (Archie and McRea). The conference set forth five broad objectives for environmental education that the EPA agreed to and continues to support. These five principles are (1) Awareness and sensitivity to the environment and environmental challenges; (2) Knowledge and understanding of the environment and environmental challenges; (3) Attitudes of concern for the environment and motivation to